Client: The Indian
The Indian brand is an e-commerce website, which offers polo tees, mugs and some other lifestyle accessories and works with a social cause of giving one to the community when one product is sold.
The concept was social support to all individual groups or communities, like municipality, military, postman etc. These people who keeps the city clean, takes care of our borders, maintain the punctuality in delivery happiness. This campaign was a support to all of them, who in turn do not receive anything except regular salaries. The Indian brand continues its responsibility of selling a product and giving one to these.
This campaign was executed in a series of creatives depicting a silent hero. It started with an introduction creative and there on several number of jobs and their contribution was highlighted in a positive way, which directly or indirectly affects the community.
As a result of this creative and interactive campaign, the reach of the Indian brand Facebook page views grew by 8%, which led an increment in engagement by 9%.